Michal Veselý, JIC

Michal Veselý is a visionary, strategist, nature lover, economist and marketer. He works as the chief marketing officer and brand manager of the innovation agency JIC. He has focused on environmental issues professionally since 1999, both as a representative of the Partnership Foundation and as the director of the international Environmental Partnership Association. He gained inspiration on study and work trips to the Amazon, the USA, Madagascar and New Zealand. He has served on the boards of the Business Leaders Forum and the European Green Belt, and he has cooperated for many years with the Climate Alliance and the European Foundation Center. He has experience as an evaluator of the European Commission’s H2020 projects in the area of the circular economy and as an investor and entrepreneur. He also participated, for example, in the organization of Ekofilm, launched the European Tree of the Year competition or, as the main author, prepared the LIFE Tree Check project dealing with the adaptation of Central European cities to climate change. Like his parent company JIC, he believes that business and entrepreneurs are the ones who can make the largest contribution to positive change in society and solving global challenges.